Ben Kelly
Ben is an engineering manager at Google.
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Request additional migration time with the third-party cookie deprecation trial
Chrome plans to disable third-party cookies for 1% of users starting in early Q1 2024 with the eventual goal of ramping up to 100% starting in Q3 2024, subject to resolving any competition concerns with the UK’s Competition and Markets Authority (CMA). For an easier transition through the deprecation process we are offering a third-party deprecation trial which allows embedded sites and services to request additional time to migrate away from third-party cookie dependencies for non-advertising use cases.